Strategic Management

Week 1: Introduction to Strategic Management

 • Module 1.1: Overview of Strategic Management

 ◦ Definition and importance of strategic management

 ◦ Key concepts and principles

 • Module 1.2: Strategic Planning Process

 ◦ Steps in the strategic planning process

 ◦ Tools and frameworks (SWOT, PESTEL)

 • Module 1.3: Vision, Mission, and Goals

 ◦ Crafting vision and mission statements

 ◦ Setting strategic goals and objectives

Week 2: External and Internal Analysis

 • Module 2.1: External Environment Analysis

 ◦ Analyzing the macro environment (PESTEL analysis)

 ◦ Industry analysis (Porter’s Five Forces)

 • Module 2.2: Internal Environment Analysis

 ◦ Resource-based view (RBV)

 ◦ Core competencies and competitive advantage

 • Module 2.3: SWOT Analysis

 ◦ Conducting SWOT analysis

 ◦ Integrating SWOT with strategic planning

Week 3: Strategy Formulation and Implementation

 • Module 3.1: Business-Level Strategy

 ◦ Cost leadership, differentiation, and focus strategies

 ◦ Case studies of successful business strategies

 • Module 3.2: Corporate-Level Strategy

 ◦ Diversification, mergers, and acquisitions

 ◦ Strategic alliances and partnerships

 • Module 3.3: Strategy Implementation

 ◦ Organizational structure and design

 ◦ Change management and overcoming resistance

Week 4: Evaluation and Control

 • Module 4.1: Strategic Evaluation and Control

 ◦ Key performance indicators (KPIs) and balanced scorecard

 ◦ Monitoring and evaluating strategic performance

 • Module 4.2: Strategic Leadership and Governance

 ◦ Role of leadership in strategic management

 ◦ Corporate governance and ethical considerations

 • Module 4.3: Final Project and Review

 ◦ Developing a comprehensive strategic plan

 ◦ Peer reviews and feedback