Product Development & Marketing (STARTUP)

Objective:

To provide participants with hands-on experience in launching a startup, from ideation to market entry, while developing key entrepreneurial skills.

Project Phases:

1. Week 1: Ideation and Market Research

   • Activity: Brainstorming sessions to generate innovative business ideas.

   • Deliverable: A detailed business idea proposal.

   • Tools: SWOT analysis, PESTLE analysis, customer surveys.

2. Week 2: Business Plan Development

   • Activity: Creating a comprehensive business plan.

   • Deliverable: A business plan document covering market analysis, business model, marketing strategy, financial projections, and risk management.

   • Tools: Business Model Canvas, financial modeling.

3. Week 3: Prototype Development

   • Activity: Developing a minimum viable product (MVP) or service prototype.

   • Deliverable: A working prototype or service blueprint.

   • Tools: Prototyping tools, lean startup methodology.

4. Week 4: Marketing and Branding

   • Activity: Designing a marketing and branding strategy.

   • Deliverable: A marketing plan and brand identity kit.

   • Tools: Social media platforms, graphic design tools (e.g., Canva), SEO tools.

Reserved Weeks:

• Week 5: Reserved for adjustments, additional development, or unforeseen challenges.

• Week 6: Reserved for final preparations, additional marketing efforts, or any last-minute changes.

Launch and Market Entry:

• Activity: Launching the product/service in the market.

• Deliverable: A launch event and initial sales report.

• Tools: Event management tools, e-commerce platforms.

Evaluation and Scaling:

• Activity: Evaluating the performance and planning for scaling.

• Deliverable: A performance report and scaling strategy.

• Tools: Analytics tools (e.g., Google Analytics), growth hacking techniques.

Timeline:

• Week 1: Ideation and Market Research

• Week 2: Business Plan Development

• Week 3: Prototype Development, Marketing and Branding

• Week 4: Launch and Market Entry (Evaluation)

• Week 5: Reserved

• Week 6: Reserved

Registrations are now open for the “Startup Launchpad: From Idea to Market” program! Don’t miss this opportunity to gain hands-on experience in launching your own startup.  Click HERE to register.