Social Media Marketing

Week 1: Introduction to Social Media Marketing

 • Module 1.1: Overview of Social Media Marketing

 ◦ Definition and importance

 ◦ Key platforms and their unique features

 • Module 1.2: Setting Goals and Objectives

 ◦ SMART goals

 ◦ Aligning social media goals with business objectives

 • Module 1.3: Understanding Your Audience

 ◦ Creating audience personas

 ◦ Analyzing audience behavior and preferences

Week 2: Content Creation and Strategy

 • Module 2.1: Content Planning and Strategy

 ◦ Developing a content calendar

 ◦ Types of content (blogs, videos, infographics, etc.)

 • Module 2.2: Creating Engaging Content

 ◦ Writing compelling copy

 ◦ Visual content creation tools and techniques

 • Module 2.3: Platform-Specific Strategies

 ◦ Best practices for Facebook, Instagram, Twitter, LinkedIn, etc.

Week 3: Social Media Advertising and Analytics

 • Module 3.1: Introduction to Social Media Advertising

 ◦ Overview of paid social media

 ◦ Setting up ad campaigns

 • Module 3.2: Analytics and Metrics

 ◦ Key performance indicators (KPIs)

 ◦ Tools for tracking and analyzing performance

 • Module 3.3: Optimizing Campaigns

 ◦ A/B testing

 ◦ Adjusting strategies based on analytics

Week 4: Advanced Strategies and Future Trends

 • Module 4.1: Influencer Marketing

 ◦ Identifying and collaborating with influencers

 ◦ Measuring influencer impact

 • Module 4.2: Social Media Trends and Innovations

 ◦ Emerging platforms and technologies

 ◦ Future trends in social media marketing

 • Module 4.3: Final Project and Review

 ◦ Developing a comprehensive social media marketing plan

 ◦ Peer reviews and feedback