GOOGLE AD CAMPAIGN

Project: Google Ad Campaign

1. Understanding Google Ads

   • Explore the basics of Google Ads (formerly known as Google AdWords).

   • Learn about paid search advertising, display ads, and video ads.

2. Campaign Goal and Strategy

   • Define your campaign objective (e.g., drive website traffic, increase conversions, boost brand awareness).

   • Develop a strategy based on your target audience and budget.

3. Keyword Research and Ad Groups

   • Conduct keyword research to identify relevant search terms.

   • Organize keywords into ad groups for better targeting.

4. Ad Creation and Landing Pages

   • Write compelling ad copy that aligns with your campaign goal.

   • Design effective landing pages for users who click on your ads.

5. Budget Management and Bidding Strategies

   • Set a daily or monthly budget for your campaign.

   • Choose bidding strategies (e.g., manual CPC, automated bidding) based on your goals.

6. Monitoring and Optimization

   • Regularly monitor campaign performance.

   • Optimize keywords, ad copy, and landing pages to improve results.

Project Benefits:

• Certificate of Work Experience: Enhance your profile as a digital marketer.

• Letter of Recommendation: Showcase your skills and commitment to future employers.