MARKET RESEARCH

Project: Market Research

1. Understanding Market Research

   • Explore the importance of gathering data and insights about target markets.

   • Learn about primary research (surveys, interviews) and secondary research (existing data, reports).

2. Defining Research Objectives

   • Clearly state the purpose of your market research.

   • Identify specific questions you want to answer (e.g., customer preferences, market size, competitive landscape).

3. Data Collection Methods

   • Choose appropriate methods (surveys, focus groups, online analytics) based on your research goals.

   • Collect both qualitative and quantitative data.

4. Analyzing Data and Drawing Conclusions

   • Use statistical tools (if applicable) to analyze data.

   • Interpret findings to make informed business decisions.

5. Market Segmentation and Target Audience

   • Segment your market based on demographics, psychographics, and behavior.

   • Define your ideal customer profile.

6. Career Insights and Networking

   • Connect with professionals in market research and attend industry events.

   • Gain insights into career paths and certifications.

Project Benefits:

• Certificate of Work Experience: Enhance your profile as a market researcher.

• Letter of Recommendation: Showcase your analytical skills and commitment to future employers.