Project: Search Engine Optimization (SEO)
Understanding SEO Basics
Explore the principles of optimizing websites for search engines.
Learn about on-page SEO, off-page SEO, and technical SEO.
Keyword Research and Content Optimization
Conduct keyword research to identify relevant search terms.
Optimize website content (including blog posts, product pages, and landing pages) using targeted keywords.
Technical SEO and Site Performance
Address technical aspects such as site speed, mobile responsiveness, and crawlability.
Implement best practices for URL structure, meta tags, and schema markup.
Link Building and Backlink Strategy
Develop a link-building plan to improve domain authority.
Seek high-quality backlinks from reputable websites.
Analytics and Reporting
Set up Google Analytics and Google Search Console.
Monitor website traffic, keyword rankings, and user behavior.
Career Insights and Networking
Connect with SEO professionals and stay updated on industry trends.
Gain insights into career paths and certifications.
Project Benefits:
Certificate of Work Experience: Enhance your profile as an SEO specialist.
Letter of Recommendation: Showcase your skills and commitment to future employers.